Audiences & Partnerships
For you: readers, partners and the people we work beside
Six groups depend on NewsDunia in six different ways. This page sets out what each one gets, what it costs us to protect, and the one line that never moves — commercial relationships do not touch editorial decisions.
Audience reach
0Monthly readers
0Newsletter subscribers
0Paying subscribers
0Median time on article
Figures for the quarter ending 30 June 2026, independently audited by the Circulation & Audience Verification Bureau. Full methodology, including how we count a read, is published with the audit letter and available on request.
For readers Audience 01 of 6
Plans & pricing
What you get
A publication that treats your attention as something it has to earn each morning
A NewsDunia subscription buys the full site, all five newsletters, the e-paper in six city editions, the complete searchable archive and both apps. What it also buys — and this is the part that costs us money to keep — is an absence: no interstitial before the paragraph, no countdown to a paywall mid-sentence, no video that starts talking at you, and no resale of your reading history to anyone.
Why it matters: the cheapest way to run a news site is to sell the reader’s behaviour and let the advertising decide what gets commissioned. We took the other road, which means subscription income has to carry the newsroom. Roughly seven rupees in every ten we earn now comes from readers rather than advertisers, and that ratio is the single number our board watches hardest.
Included in every plan
- Unlimited articlesNo metering, no soft wall, no counting.
- All five newslettersSubscribe and unsubscribe individually.
- E-paper, six editionsPlus offline download of the last fourteen days.
- Archive back to 2019Full text, transcripts and scanned pages.
What we will never do
- Sell your reading historyNot to advertisers, not to data brokers, not ever.
- Make cancelling hardTwo clicks in account settings, no phone call.
- Auto-renew silentlyWe email seven days before every renewal.
- Hide correctionsThey sit on the article, not in a footnote page.
“I read three papers on the metro. NewsDunia is the one where I finish the article instead of the argument in the comments.”
Priyanka Ranganathan, systems analyst and subscriber since 2021, BengaluruAbove: one subscription covers the website, both apps, the e-paper and every newsletter on the same account.
For advertisers Audience 02 of 6
Request the rate card
Reach, in a place people are paying attention
An audience that reads to the end — and a firewall you can inspect
NewsDunia sells attention, not surveillance. Our inventory is sold against sections and audience segments, served from our own ad stack with no third-party trackers, and measured by a viewability standard we publish. Because our readers finish what they start, a placement inside a long-form piece is seen for longer here than the category average — which is the only reason display works for us at all.
Advertising never influences editorial. That is not a slogan on this page; it is a structural arrangement. The commercial team has no access to the editorial content system, cannot see any story before publication, and has no mechanism — formal or informal — to request that a story be softened, delayed, moved or withdrawn. Advertisers cannot buy adjacency to a named story, cannot pre-approve the article a unit appears beside, and are never told in advance what we are working on. If a campaign lands next to reporting a client dislikes, the campaign moves. The reporting does not.
Above: the editorial firewall. There is no path across it, in either direction, at any level of seniority.
“We buy here because the audience finishes the page. We have never once been offered a say in what runs beside us, and we would walk if we were.”
Devika Ramnath, marketing head, Northbridge Insurance ServicesFor institutions Audience 03 of 6
Above: one licence, one authentication route — campus network or corporate directory — and no individual accounts to administer.
“Fourteen thousand students, one licence, and no helpdesk queue. That is the whole review, honestly.”
Dr. Anirudh Sengupta, chief librarian, Ravenshaw Institute of Public Policy
Campus & corporate group subscriptions
Give a whole campus or a whole company the same newsroom
Group subscriptions cover everyone inside an institution under a single licence, authenticated by IP range, single sign-on or a managed access list — whichever your IT team already runs. Nobody has to create an account, remember a password or file an expense claim, and administrators get usage reporting at the department level without any individual’s reading being exposed.
Why it matters: in most organisations the people who most need primary reporting — a policy analyst, a compliance officer, a second-year student writing a dissertation — are the least likely to have a personal budget for it. A group licence removes the decision entirely, and the usage data shows it: departmental readership typically triples in the first term after a licence goes live.
Campus licences
- IP-range and SSO accessShibboleth, SAML or a managed list; on and off campus.
- Archive for courseworkFull text, transcripts and e-paper pages, with citation export.
- Reading-list embedsPersistent links that survive in an LMS for years.
- Two newsroom sessions a yearA reporter and an editor, in person or online.
Corporate licences
- Directory-based seatsProvisioned and de-provisioned with your HR system.
- Department analyticsAggregate only; we never expose an individual’s reading.
- Morning digest routingThe Brief delivered to internal distribution lists.
- Intranet republicationAvailable as an add-on under a syndication licence.
Syndication & wire feeds Audience 04 of 6
Content licensing for publishers and platforms
Licence our reporting, and carry our corrections with it
Regional newspapers, broadcasters, aggregators, corporate intranets and research platforms licence NewsDunia copy every day. A licence is scoped by audience size, territory, format and duration, and it carries one non-negotiable condition: the byline, the dateline and any subsequent correction notice travel with the article, unaltered. If we correct a story on Thursday, every licensee receives the corrected version on the same feed within minutes.
Why it matters: syndicated copy that loses its correction history is worse than no copy at all, because the error outlives the fix. Building the correction into the transport layer is the only way we have found to stop that happening at scale.
Delivery options
- Real-time JSON APIPush or poll, with per-desk and per-format filtering.
- NewsML wire feedFor newsroom systems that already speak the standard.
- Scheduled bundlesA morning and an evening drop, for print production.
- Illustration packageOur authored charts and diagrams, in vector form.
Licence terms
- Attribution intactByline, dateline and NewsDunia credit stay on the piece.
- Corrections propagateAmended versions push automatically to every licensee.
- No editing of substanceTrimming for length is permitted; changing meaning is not.
- Territory & termPriced by reach; renewable annually, cancellable at 60 days.
“We took the feed for the district reporting we cannot staff ourselves. The corrections arriving automatically is the part our desk actually notices.”
Harmeet Kaur Bajwa, managing editor, Sutlej Valley HeraldAbove: one source, four client systems, and a correction channel (dashed) that reaches every one of them.
For educators Audience 05 of 6
Join the programme
The Reading the News programme
A news-literacy course built from our own working files, mistakes included
Reading the News is a free classroom programme for students aged fourteen and above, now running in 1,240 schools across eleven states. It is not a branding exercise dressed as education: the teaching pack is built from real NewsDunia material — including stories we got wrong and had to correct — and the exercises ask students to interrogate our work as hard as anyone else’s.
Why it matters: the students in these classrooms will spend their adult lives deciding what to believe from a feed. Teaching them how a claim gets verified, why a correction is a sign of health rather than failure, and how to tell reporting from opinion is straightforwardly in our interest — and in theirs.
What a participating school receives
- Full classroom accessUnlimited site and archive access on the school network, at no cost.
- Teaching packThree modules, lesson plans, worksheets and marking guidance, in English and Hindi.
- Fortnightly worksheetBuilt from that fortnight’s actual reporting, delivered by email.
- A reporter in the roomOne newsroom visit or video session per school per year, on request.
- Student newsroom dayAn annual open day at the New Delhi and Bengaluru bureaux.
“The module where they pull apart a newspaper’s own mistake changed the room. Suddenly a correction was evidence of care, not embarrassment.”
Fatima Sheikh Ansari, senior teacher of civics, NagpurGovernment and government-aided schools receive all materials free. Private institutions requesting printed packs are charged at production cost. Write to info@catalystwebtrendz.com or call +91-9953590779.
For journalists Audience 06 of 6
Open roles & fellowships
Collaborations, fellowships and freelance commissions
Reporting is not a competition when the story is bigger than one newsroom
We commission freelancers in districts where we have no bureau, we co-publish investigations with other outlets when a story needs more hands than we have, and we run two paid fellowships a year for reporters who want to work on something slow. Freelance rates are published, kill fees are guaranteed, and copyright reverts to the writer after ninety days.
Why it matters: the biggest gap in Indian reporting is not national coverage, it is the district. A reporter who already lives in the place, already knows who to call and already knows what is normal there will beat a parachuted correspondent every time. Our job is to pay them properly and put their name on it.
Freelance commissions
- Published rate cardPer-word and per-day rates, visible before you pitch.
- Guaranteed kill fee50% if we commission and then do not run it.
- Payment in 21 daysFrom acceptance, not from publication.
- Rights revertCopyright returns to you after ninety days.
- Expenses upfrontTravel advanced, never reimbursed after the fact.
Fellowships & collaborations
- The District FellowshipSix months, full stipend, one long story, your byline.
- The Data FellowshipFour months embedded with our data desk in Bengaluru.
- Co-publicationShared bylines, shared credit, no exclusivity games.
- Open methodologyWe publish our data notes so others can check and reuse them.
- Legal backingOur counsel supports collaborators on jointly published work.
“They paid the travel advance before I filed a word. For a freelancer working three districts out, that is the difference between taking the story and letting it go.”
Sabir Hussain Mondal, freelance reporter, MurshidabadAbove: co-publication means a shared document set and two independent bylines, not one outlet borrowing another’s work.
How a partnership actually runs Five steps, and a firewall that stays shut throughout
Above: the red rule across the top is the editorial firewall. No step in this process crosses it, and the dashed return path is the quarterly report back to you.
Step 01 — Brief
A conversation, not a form
Thirty minutes with the partnerships desk to establish what you actually need — reach, licence, seats or classroom access — and whether we are the right fit. We say no at this stage more often than at any other.
Step 02 — Proposal
Scope, price and exclusions in writing
Within five working days you receive a costed proposal including the category-exclusion list, the measurement standard and the termination terms. Nothing is quoted verbally.
Step 03 — Compliance review
Checked against the standards policy
Every partnership is reviewed against our published standards and disclosure rules before signature. The standards editor can veto a deal, and has. The editorial floor is not consulted, because it is not their decision to influence.
Step 04 — Launch
Ten to fifteen working days, typically
Creative review, technical onboarding and a test window. Syndication feeds take about three weeks; institutional licences can be live in five days.
Step 05 — Quarterly report
Audited numbers, plainly presented
Delivery, viewability, reach and — for institutions — aggregate departmental usage, against the same audited methodology we publish. No bespoke metrics invented to flatter a campaign.
Throughout
One named contact, one escalation route
You get a named partnerships manager and a documented escalation path to the commercial director. Editorial complaints go to the standards desk instead — a separate address, deliberately.
Institutions and publishers working with us
A selection of current syndication, campus and programme partners.
Partner marks are shown with permission. Listing a partner is not an endorsement of them by our newsroom, nor of our reporting by them.
Partnership questions The five we are asked before every contract
No. Commercial staff have no login to the editorial content system, see no story before publication, and have no route — formal or informal — to request that a story be changed, delayed, moved or withdrawn. Inventory is sold against sections and audience segments, never against named stories, and adjacency to a specific article cannot be purchased at any price.
If a live campaign lands beside reporting a client objects to, the campaign is what moves. The client may pause or cancel; the reporting stands. We have lost accounts this way and expect to lose more.
A standard display or newsletter campaign runs ten to fifteen working days from signed brief to launch, which covers creative review, technical onboarding and a short test window. Syndication feeds take roughly three weeks because of the integration work at both ends.
Campus and corporate group subscriptions are the fastest: if your IT team can confirm an IP range or an SSO endpoint, access can be live within five working days.
We decline political advertising of every kind, in every season, from every quarter — there is no exception for issue campaigns or advocacy bodies. We also decline unlicensed financial products, gambling, tobacco, and any creative designed to imitate our editorial typography, layout or bylines.
The complete exclusion list is shared before signature and forms part of the contract, so neither side is relying on a conversation nobody wrote down.
Yes, under a syndication licence scoped to your audience size, territory and term. Trimming for length is permitted; altering the substance of a piece is not, and the byline, dateline and NewsDunia credit must remain on the article.
Every licence carries the correction obligation: when we amend a story, the amended version pushes to your feed automatically, and you agree to publish it in place of the original. That clause is not negotiable, because an uncorrected copy of our reporting is our problem as much as yours.
It is free for government and government-aided schools: classroom access, the three-module teaching pack, the fortnightly worksheet and one newsroom session a year, at no cost. Private institutions that want printed materials are charged production cost only.
The catch, such as it is, runs the other way: the programme teaches students to interrogate our journalism as hard as anyone else’s, and a full module is built from stories we got wrong. We are not permitted to remove those examples, and schools are free to say so publicly.
More questions are answered on our general FAQ, or write to info@catalystwebtrendz.com.
Tell us which of the six you are, and we will take it from there
The partnerships desk sits at Catalyst Web Trendz Pvt. Ltd., D 29, 2nd Floor, Greater Kailash Enclave 2, Greater Kailash, New Delhi – 110048. Call +91-9953590779 or write to info@catalystwebtrendz.com, Monday to Friday, 10:00 AM – 7:00 PM IST. Editorial complaints go to the standards desk instead — deliberately a different route.